Who we are
Protective has provided protection to families for more than 110 years through life insurance,
asset protection and retirement products.
Our values
Our mission
A strong foundation
Protective Life Insurance Company is founded in Birmingham, Alabama.
First claim
Protective Life pays its first death claim.
Silver celebration
Protective Life celebrates its silver anniversary with more than $65 million of insurance in force.
Golden anniversary
Protective Life celebrates 50 years with insurance in force approaching $1 billion.
50th acquisition
Protective Life acquires Protective Life and Annuity Insurance Company, representing its 50th overall acquisition.
National presence
West Coast Life is acquired, solidifying Protective’s national presence.
Acquisition milestone
Chase Insurance Group is acquired, representing Protective’s largest acquisition at the time.
100th anniversary
Protective Life celebrates its 100th Anniversary with insurance in force surpassing $252 billion.
Setting records
Protective achieves record consolidated statutory capital level in a historically challenging financial environment.
$427B in force
Protective Life has over $427 billion of coverage in force.
In-force increase
The combined United Investors Life and Liberty Life acquisitions increase policies in force by 50 percent.
MONY acquisition
Protective acquires MONY Life Insurance Company.
Dai-ichi Life
Protective Life Corporation becomes wholly owned subsidiary of The Dai-ichi Life Insurance Company, Ltd.
A year of acquisitions
Protective acquires United States Warranty Corporation, a property and casualty insurance company. Protective acquires blocks of business from Genworth Life and Annuity Insurance Company.
New CEO
Richard J. Bielen elected President and Chief Executive Office of Protective Life.
Liberty Life Assurance Company of Boston Acquisition
The addition of this stable block of business provides a solid stream of earnings along with the unique opportunity to expand Protective's distribution network, significantly grow retail business and serve over 500,000 new customers.
Great-West Life & Annuity Insurance Company Acquisition
The addition of this seasoned, stable block of business diversifies Protective's product mix, while providing strategic opportunities in the bank distribution channel and competitive positioning in new markets — the bank-owned and corporate-owned life insurance — with an opportunity to serve over 300,000 new customers.
Learn more about Protective
Our products
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Life insurance
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Retirement annuities
You may know the importance of life insurance, but have you considered all the ways it can be used or what life events can affect your insurance needs?
We have resources to help, and for some types of insurance, we can give you a free online quote.
You protect your car, your home and even your life with insurance, but are you leaving your retirement income unprotected?
Annuities from Protective may help you grow — and protect — your retirement income.
With potential for tax-deferred growth and a guaranteed income stream, annuities can be important to your retirement objectives. Find out if an annuity may be right for you.
Still have questions?
asset protection and retirement solutions.