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Broaden your customer relationships

Adding life insurance products through Protective can help drive new revenue streams for your business.
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About Protective's affinity program
You want stronger, lasting relationships with your customers and subscribers. One way to achieve that vision is to provide additional services that add value to your relationships. That’s where Protective can help. 

Our mission at Protective Life is to help families protect their loved ones’ future through life insurance. Working with companies like yours helps us reach some of the millions of people across the U.S. who don’t have the peace of mind life insurance can provide. At the same time, you’re able to offer your clients services that make them more loyal to your brand.
Market opportunity
According to 2019 research from the industry group LIMRA, roughly 23 million people indicate they need life insurance in the U.S. By working with Protective, you can offer your customers this valuable resource, backed by the strength of a company that has been serving families for more than a century. 
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Strength and stability
For more than 100 years, Protective Life has been a dependable, values-driven company. We offer a broad portfolio of life and specialty insurance to provide your clients financial support when they need it most. Our commitment to people, longevity and strong financial ratings are just a few reasons why we have nearly 9 million policies and contracts in force today.
Turnkey solutions
From your co-branded website to our quote API, we offer an easy digital experience to help your customers understand and apply for life insurance. Our built-in marketing agency can help you drive awareness and accelerate your results.
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Drive customer loyalty and revenue

Reach clients with products that are easy to understand and purchase
Marketing know-how
We’ll create your co-branded website, optimized for sales. Our simple quoting API will allow you to drive interest from wherever your clients interact with your brand.
Simplicity and speed
We offer an easy-to-understand product with streamlined underwriting for qualified applicants and coverage amounts - to get your product into your customers’ hands faster.
Dedicated support
Your marketing team is driven to help you succeed, with dedicated account support, industry experience, and cross-channel digital marketing expertise.
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A full-service offering
Whether your customer qualifies for faster underwriting or needs more information to complete the sale, we are available to support every individual and provide a single point of contact for questions. We also offer electronic policy delivery and payment. Throughout the process, we’ll take exceptional care of your customer relationships.
A product suited to your customers

We’ll work with you to build a term life offering with:

  • Straightforward protection with select terms and payments
  • A policy type that customers easily understand and is typically more affordable
  • Options for accelerated underwriting depending on amount and applicant eligibility
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Financial ratings

A.M. Best
Standard& Poor's

Ready to get started?

Let Protective help drive more value through your existing customer relationships. Simply tell us a little about your organization, and we’ll set up a time to talk.