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Protective Lifetime Assurance UL

Designed for clients seeking flexible death benefit protection at a predictable price that works with their budget.


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Making long-term coverage accessible

This universal life policy offers clients affordable premiums and long-term protection. With competitive premiums, customizable guaranteed death benefit lengths and optional chronic illness coverage, clients can feel confident their policy works for their needs.

Identifying the right client for this product

Protective Lifetime Assurance UL could be a smart option for protection-focused clients who are concerned about cost. Consider sharing this product with your clients who meet one or more of the following criteria:

  • Need affordable long-term coverage
  • Looking for guaranteed death benefit protection
  • Concerned about potential long-term care expenses down the road
  • Interested in level pay premiums
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  • Features
  • Specifications

Premium predictability

This GUL solution provides clients a level-pay premium payment schedule and the opportunity to initially customize their guarantee length (as long as the end date is between age 90 and 121), ensuring that they’re protected for their desired years of coverage.


Lapse protection endorsement

The built-in lapse protection, automatically included on each policy, can guarantee death benefit coverage up to the lifetime of the insured based on the premiums paid and the formulas described in the Lapse Protection Endorsement.


Guaranteed coverage, built for life

With customizable guarantee lengths, clients are protected for their desired years of coverage — all the way up to lifetime.

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ExtendCareSM Rider

Advances a portion of the base policy’s death benefit if the insured is certified by a licensed health practitioner, within the past 12 months, as chronically ill as defined in the contract.


Income provider option

Clients can select a guaranteed monthly or annual income stream for the death benefit payout.


Return of Premium Endorsement

On or after the 10th policy anniversary, the Return of Premium Endorsement will pay policyholders 25% of all premiums paid to date if they choose to fully surrender their coverage. Eligibility requirements apply.


Waiver of specified premium

Premiums are waived if the insured becomes disabled. There is a six-month elimination period before the waiver benefit takes effect.

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Additional sales resources

Access the tools you need to grow your business.

Tools and calculators
Access to a variety of tools, illustration and quoting systems and calculators to help you with your day-to-day business with clients.
Life needs analysis
Share this worksheet with your clients to help them estimate the right amount of life insurance coverage.
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Prepare custom materials for your clients

A library filled with customized marketing materials is just a few clicks away. Access everything you need to educate clients and grow your business. 
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Get appointed

The first step to doing business with Protective is getting appointed. It’s a simple process.
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Still have questions?

For more than 100 years, we’ve helped families protect their financial futures through affordable insurance, asset protection and retirement solutions. We can help you create the right product portfolio for your clients' needs.

For Financial Professional and Plan Sponsor Use Only. Not for Use With Consumers.


Protective Lifetime Assurance UL (UL-22) is a universal life insurance policy issued by Protective Life Insurance Company, Nashville, TN. Policy form numbers, product features and availability may vary by state. Consult policy for benefits, riders, limitations and exclusions. Subject to underwriting. Up to a two-year contestable and suicide period. Benefits adjusted for misstatements of age or sex. In Montana, unisex rates apply.

All payments and all guarantees are subject to the claims-paying ability of Protective Life Insurance Company.

Protective is a registered trademark and Custom Choice is a trademark of Protective Life Insurance Company.

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